Revenue Shape of 'Clothing, Shoes & Jewelry' is a Spread
The 'Clothing, Shoes & Jewelry' category has an uncommon shape in the distribution of revenue across leading products.
Production Lead: Eric Jackson
Editor:
Sam Bernards
Published July, 2022
Why is revenue more distributed than other categories?
We normally identify revenue distribution among the products of any given category is as exponential shape, with the category leaders of the top 10 earning more than the rest of the category, combined. The 'Clothing, Shoes & Jewelry' category now has an uncommon shape: a broad distribution that spans beyond the top 10 products, with the current top 10 only earning 45.9% of the best sellers revenue. This signals that there may be seasonal factors causing category leaderhip rotation, or possibly a broad range of brands with exceptional performance. One implication is that brands can expect this category to move more fluidly, creating opportunities for good performers to break into the leadership roles and experience the elevated revenue as a consequence.
What is the performance of the leading products?
This Leaderboard shows the category leading products within the category during the last 30 days. Typically these 10 products earn significantly more revenue than the other products within the category. The strategy to over-spend on advertising and marketing until one's product achieves a rank within the Leaderboard frequently has a benefit other than a magnitude increase in revenue, which is that organic ranking becomes more likely the closer a product gets to the #1 position in the Leaderboard--at which point paid advertising can become unnecessary. The longer a product can stay at the top of this Leaderboard, the more momentum it achieves.
Revenue share of the top-performing products
Which brands are each earning $1M per month?
10 products within the 'Clothing, Shoes & Jewelry' category are official members of the 'Million Dollar Month' club, which is a major accomplishment for products within the E-commerce channel. The club members now include:
- $2.4M/month ASIN B07B438ZBL | New Balance Men's 608 V5 Casual Comfort Cross Trainer by 'New Balance' sold at $69.99 with 51,988 reviews and a 4.6 rating
- $1.4M/month ASIN B0B13X99TP | Cushionaire Women's Feather recovery slide sandals with +Com... by 'CUSHIONAIRE' sold at $24.99 with 13,693 reviews and a 4.5 rating
- $1.3M/month ASIN B07G2432R1 | Veken 6 Set Packing Cubes, Travel Luggage Organizers with La... by 'Veken' sold at $27.49 with 19,520 reviews and a 4.7 rating
- $1.3M/month ASIN B09BN7DG48 | BRONAX Cloud Slides for Women and Men | Shower Slippers Bath... by 'BRONAX' sold at $23.98 with 12,528 reviews and a 4.4 rating
- $1.2M/month ASIN B00CX547FE | NIPPIES Nipple Covers for Women – Adhesive Silicone Pasties ... by 'Nippies' sold at $26.50 with 20,399 reviews and a 4.7 rating
- $1.1M/month ASIN B096537F8Z | Joomra Pillow Slippers for Women and Men Non Slip Quick Dryi... by 'Joomra' sold at $23.99 with 8,853 reviews and a 4.4 rating
- $1.1M/month ASIN B083FX3XQ5 | ReoRia Women's Sexy Sleeveless Racer Back Halter Neck Bodysu... by 'REORIA' sold at $21.30 with 20,398 reviews and a 4.5 rating
- $1.1M/month ASIN B096QJST8W | luogongzi 2 in 1 Flowy Running Shorts for Women Gym Yoga Ath... by 'luogongzi' sold at $19.50 with 5,284 reviews and a 4.5 rating
- $1.1M/month ASIN B08S3SMVYM | BAGAIL 8 Set Packing Cubes Luggage Packing Organizers for Tr... by 'BAGAIL' sold at $24.99 with 6,478 reviews and a 4.6 rating
- $1.0M/month ASIN B07CV7NGSP | FUNKYMONKEY Women's Comfort Slides Double Buckle Adjustable ... by 'FUNKYMONKEY' sold at $23.99 with 51,691 reviews and a 4.2 rating
Last, the wide-spread revenue that we can see in the 'Clothing, Shoes & Jewelry' category implies a higher level of leadership change than average, which can be the basis of opportunistic growth for astute brands, the recent performance of ASIN #B0749FWLTP ('VIFUUR Water Sports Shoes Barefoot Quick...' by VIFUUR) shows that it is the new benchmark., the milestone that the top 10 products have realized is a signal that the category is increasing. Brands which acheive category leadership positions now will achieve algorithm momentum, and will likely be able to ride the increasing wave of growth.