Electronics & Toys
December 23rd 2024

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Revenue Shape of 'Play Vehicles' is a Spread

The 'Play Vehicles' category has an uncommon shape in the distribution of revenue across leading products.

Published July, 2022

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Magic Mixies is the Gorilla in the 'stuffed Animals & Plush Toys' Category

56.8% of the revenue of the category leaders of the category is now owned by a single brand.

Published July, 2022

LeapFrog is #1 in the 'Learning & Education Toys' Category

Here are the leaders.

Published July, 2022

The Average Price of 'Games & Accessories' is Moving

The 'Games & Accessories' category has evolved, with 'Average Price' changing by -34.5%.

Published July, 2022

Toy Figures & Playsets Category Performance is Bottom Degree of Key E-Commerce Metric, 'Revenue per Asin'

In brief: Toy Figures & Playsets is an unrefined category, and here are the top performing products. The 'Toy Figures & Playsets' category has shifted, with 'Average Reviews' changing by -13.6%. As a group, the top 10 products of the 'Toy Figures & Playsets' category have achieved a $1M month.

Published July, 2022

Seckton is #1 in the 'Kids' Electronics' Category

In a vigorously changing competitive landscape, here are the current top performers.

Published July, 2022

Puppets & Puppet Theaters Category Performance is Bottom League of Key E-Commerce Metric, 'Revenue per Asin'

Puppets & Puppet Theaters is an immature category.

Published July, 2022

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ArtCreativity Has a Leading Portion of Revenue in the 'Toys & Games Activities & Amusements' Category

A rundown: 24.5% of the revenue of the best sellers of the category is now owned by a single brand. Toys & Games Activities & Amusements is a struggling category, creating a new line-up of leaders, and he total number of 'Reviews per Product' is now higher than it has ever been in the recent period of the 'Toys & Games Activities & Amusements' category.

Published July, 2022

Puzzles Category Performance is Bottom Grade of Key E-Commerce Metric, 'Revenue per Asin'

Puzzles is an immature category.

Published July, 2022

Kids' Furniture & Décor Category Performance is Bottom Position of Key E-Commerce Metric, 'Revenue per Asin'

A capsule: Kids' Furniture & Décor is an unfinished category, and here are the category leading products. Very few products on amazon.com bring in $1M of revenue per year, when compared to the grand portfolio of all listings on the marketplace. Even fewer are able to score a $1M+ month. The 'Kids' Furniture & Décor' category has several such products, which is rarer still.

Published July, 2022

Kids' Party Supplies Category Performance is Bottom Degree of Key E-Commerce Metric, 'Revenue per Asin'

Kids' Party Supplies is a rough category.

Published July, 2022

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Price Consolidates in the 'sports & Outdoor Play Toys' Category

A recap: Consumers are clustering their purchases around a very small number of price points, and 24.6% of the revenue of the top products of the category is now owned by a single brand, creating a new line-up of top performing products. Very few products on amazon.com acquire $1M of revenue per year, when compared to the grand portfolio of all listings on the marketplace. Even fewer are able to perform a $1M+ month. The 'Sports & Outdoor Play Toys' category has several such products, which is rarer still. The 'Sports & Outdoor Play Toys' category has shifted, with 'Average Reviews' changing by -11.4%.

Published July, 2022

The Average Price of 'Dress Up & Pretend Play' is Evolving

The 'Dress Up & Pretend Play' category has changed, with 'Average Price' changing by 30.9%.

Published July, 2022

Dolls & Accessories Category Performance is Bottom Stratum of Key E-Commerce Metric, 'Revenue per Asin'

Dolls & Accessories is an incomplete category.

Published July, 2022