The brand, 'ArtCreativity', now has a leading share of the revenue of the 'Toys & Games Activities & Amusements' category. With estimated revenue in the last 30 days at $379,965, ArtCreativity has 24% of the revenue of the top products. Left unchecked, this may give 'ArtCreativity' algorithmic momentum within the category for ASIN B087D97N58, 'ArtCreativity Pink and Purple Bubble Lawn Mower for Toddlers | Electronic Bubble...', which has a 4.4 rating and 5,456 reviews.

The 'Toys & Games Activities & Amusements' category has declined to the bottom position in the E-commerce metric, 'Revenue per ASIN', within the last 30 days, placing its brands and products among the E-commerce novices. Currently at $15,533, this is a 87.2% reduction from the recent average 'Revenue per ASIN' of $121,666 within the E-commerce sectors we cover.

This Leaderboard shows the category leading products within the category during the last 30 days. Typically these 10 products earn significantly more revenue than the other products within the category. The strategy to over-spend on advertising and marketing until one's product achieves a rank within the Leaderboard frequently has a benefit other than a magnitude increase in revenue, which is that organic ranking becomes more likely the closer a product gets to the #1 position in the Leaderboard--at which point paid advertising can become unnecessary. The longer a product can stay at the top of this Leaderboard, the more momentum it achieves.

The 'Reviews per ASIN' measure is a measure of consumer conversion within the category. A high level is a sign that there is a blend of good consumer demand and good brand performance on customer service and satisfaction, and that the competitive landscape is full of good brands that may be difficult to displace. A low level is a signal that there are fundamental problems, and that there is opportunity for brands to compete and win in a relatively weak competitive landscape.

Last, what ArtCreativity has produced is excellent. Unchecked, it is on pace to earn an exponentially-higher revenue earner than all other brands. Its competitors must rise to take share or else they risk dwindling over time as ArtCreativity acheives stronger and stronger momentum, category performance of the top brands and products within 'Toys & Games Activities & Amusements' shows that it is struggling to gain consumer confidence. While this may be an opportunity for the brands which are willing to persist in marketing the category's presence and products until consumers show a critical mass of conversion, astute brands will round out their product portfolio with other categories instead of being reliant on this one, the recent performance of ASIN #B00000IZKX ('The Original Slinky Walking Spring Toy, ...' by Just Play) shows that it is the new benchmark., the recent high of the 'Reviews Per Product' metric is a a material sign for the leading brands in the 'Toys & Games Activities & Amusements' category. For those brands which have products in this category but have not yet expanded into E-commerce, consider this to be your call to action before incumbents become too entrenched.