This Leaderboard shows the best sellers within the category during the last 30 days. Typically these 10 products earn significantly more revenue than the other products within the category. The strategy to over-spend on advertising and marketing until one's product achieves a rank within the Leaderboard frequently has a benefit other than a magnitude increase in revenue, which is that organic ranking becomes more likely the closer a product gets to the #1 position in the Leaderboard--at which point paid advertising can become unnecessary. The longer a product can stay at the top of this Leaderboard, the more momentum it achieves.

The 'Reviews per ASIN' indicator is a measure of consumer conversion within the category. A high level is a flag that there is a blend of good consumer demand and good brand performance on customer service and satisfaction, and that the competitive landscape is full of good brands that may be difficult to displace. A low level is a sign that there are fundamental problems, and that there is opportunity for brands to compete and win in a relatively weak competitive landscape.

In conclusion, the recent performance of ASIN #B00K2RY8GI ('Coffee Pods Variety Pack Sampler, Assort...' by Crazy Cups) shows that it is the new benchmark., the recent high of the 'Reviews Per Product' metric is a an important signal for the leading brands in the 'Food & Beverage Gifts' category. For those brands which have products in this category but have not yet expanded into E-commerce, consider this to be your call to action before incumbents become too entrenched.