Health
December 23rd 2024

Health
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'Vision Care Products' Sales Converged on the Keyword '5ML'
Determining the correct keywords to use in listings and advertising campaigns has been historically demanding for brands, in part because of the sheer quantity of search terms used by consumers. Brands need to pay particular attention when sales group together around distinct keywords like those which are currently driving the 'Vision Care Products' category.
Production Lead: Eric Jackson
Editor: Sam Bernards
Published June, 2022
Which keywords are driving sales?
Of the thousands of keywords that consumers choose to search for products within the 'Vision Care Products' category, these are the title-based keywords which currently correlate highest with sales:
- 5ml (+57.2% correlation)
- redness (+43.4% correlation)
- eye drops (+17.9% correlation)
- drops (+16.7% correlation)
- ounces (+12.6% correlation)

Additional keywords which are common among the category leaders:
- per
- glasses
- pad
- vision
- eyeglass nose