There is a gorilla among the competitors of the 'Printmaking Supplies' category that has produced 35% of the revenue of the category leaders. This is an advancing amount of share and a signal that the amazon algorithms are rewarding Cricut with dominant positions within consumer searches. Cricut also has an enhanced organic search rank on account of the positive algorithmic bias, which implies that its profit is over-indexing compared to the category products. The hero product which is driving this revenue volume is ASIN B07PW9P7FM, 'Cricut EasyPress 2 Heat Press Machine (9" x 9"), Ideal for T-Shirts, Tote Bags, ...', with a 4.8 rating and 34,533 reviews. Regarding pricing, this product's price is not within the top 3 highest-volume price ranges, implying a lack of data-driven strategy and weakness that competitors can exploit. This is a product to watch.

This Leaderboard shows the category leaders within the category during the last 30 days. Typically these 10 products earn significantly more revenue than the other products within the category. The strategy to over-spend on advertising and marketing until one's product achieves a rank within the Leaderboard frequently has a benefit other than a magnitude increase in revenue, which is that organic ranking becomes more likely the closer a product gets to the #1 position in the Leaderboard--at which point paid advertising can become unnecessary. The longer a product can stay at the top of this Leaderboard, the more momentum it achieves.

Finally, what Cricut has performed is shocking . Unchecked, it will continue to persist as an exponentially-higher revenue earner than all other brands. Its competitors must rise to take share or else they risk dwindling over time as Cricut acheives stronger and stronger momentum, the recent performance of ASIN #B07PW9P7FM ('Cricut EasyPress 2 Heat Press Machine (9...' by Cricut) shows that it is the new benchmark.