In a marketplace where most categories have a sharply exponential unit sales curve as you move up the performance ladder, the 'Office Electronics Products' category is relatively flat. Instead of the #1 product having several hundred--and sometimes thousand--percent higher sales units than the average product, in the last thirty days the #1 product ranked by sales (ASIN B08412PTS8 | Original HP 67XL Black High-yield Ink Cartridge | Works with... by 'HP' sold at $23.89 with 25,060 reviews and a 4.7 rating and selling 33,910 units) has 55.7% more revenue and 42.6% more unit sales than the #10 product (ASIN B003H2GBM4 | Original HP 61 Black Ink Cartridge | Works with DeskJet 1000... by 'HP' sold at $21.89 with 55,013 reviews and a 4.7 rating and selling 23,775 units). This signals opportunity for products which can hit par, and category leadership for those brands who understand how to outperform.