Category Leaders Go Through Deviation in the 'Outdoor Heating & Cooling' Category
New opportunity sighted in the 'Outdoor Heating & Cooling' category as essential product leaders leave.
Production Lead: Eric Jackson
Editor:
Sam Bernards
Published July, 2022
Why is there a abrupt transformation in the top performing products?
There has been a displacement in the leadership of category leaders within the 'Outdoor Heating & Cooling' category. One or more of the leading products is no longer available to consumers, either on account of seasonal change, out of stocks, product discontinuance or Amazon-led account freezing. Regardless of the cause, this presents and opportunity for astute and responsive competitors to fill the void and build momentum.