This Leaderboard shows the top performing products within the category during the last 30 days. Typically these 10 products earn significantly more revenue than the other products within the category. The strategy to over-spend on advertising and marketing until one's product achieves a rank within the Leaderboard frequently has a benefit other than a magnitude increase in revenue, which is that organic ranking becomes more likely the closer a product gets to the #1 position in the Leaderboard--at which point paid advertising can become unnecessary. The longer a product can stay at the top of this Leaderboard, the more momentum it achieves.

The 'Sellers Per Asin' metric is a measure of competitive intensity. When this metric is high, competition for the Buy Box is fierce and brands struggle to capture all of the revenue for each converted sale. When this metric is low, this can be a flag that the category has barriers to competition or that it has not yet attracted attention from knock-off manufacturers and sellers. For the 'Power Tools & Hand Tools' category, the number of sellers per asin is higher than it has recently been. This is a sign that not only has the performance of this category brought attention to the space, but also that sourcing processes are now catching up. In order to maintain ownership of the Buy Box while still achieving profitability, brand owners should be very careful to avoid discounts over 15%, as well as distribution agreements which enable resellers.

The 'Reviews per ASIN' measurement is a measure of consumer conversion within the category. A high level is a sign that there is a blend of good consumer demand and good brand performance on customer service and satisfaction, and that the competitive landscape is full of good brands that may be difficult to displace. A low level is a signal that there are fundamental problems, and that there is opportunity for brands to compete and win in a relatively weak competitive landscape.

'DEWALT' has accomplished what few brands can: it now owns 5 of the Top 10 products within the 'Power Tools & Hand Tools' category, giving it 39.4% of sales (65,954 units), 59.2% of revenue ($4,224,050), and 48.6% of reviews (109,393) of the top 10 products within the last 30 days.

Finally, the recent performance of ASIN #B00002N66H ('Fiskars Gardening Tools: Bypass Pruning ...' by Fiskars) shows that it is the new benchmark., the recent high of the 'Competitors Per Buy Box' metric is a crucial sign for the brands in the 'Power Tools & Hand Tools' category. Those who wish to lead must improve their performance., the recent high of the 'Reviews Per Product' metric is a a material sign for the leading brands in the 'Power Tools & Hand Tools' category. For those brands which have products in this category but have not yet expanded into E-commerce, consider this to be your call to action before incumbents become too entrenched., the category-leading position that 'DEWALT' has gained will continue to provide the brand with over-indexed revenues and organic traffic unless a competing brand can improve their marketing and product performance to take away share.